Natural materials
100% cotton and organic fabrics.
Pushi Ushi
Comfort you can hug
Handmade soft toys from natural materials, made with love for the littlest ones. Safe from birth.
Browse toys
Why parents love us
Natural materials and interchangeable fillings, chosen with little ones in mind.
Replaceable fillers
Change fillers to match your family’s needs.
Safe from 0 months
Designed with newborns and babies in mind.
Handmade
Every toy is made with love.
What makes us unique
Each toy comes with interchangeable fillers — choose the one that suits your baby.
Cherry stones
Warm in the microwave for cozy heat.
Buckwheat husks
Natural tactile stimulation for development.
Eco-fluff
Light, hypoallergenic softness.
Lavender scent
A soothing scent for peaceful sleep.
Toy catalog
Pick the shape and filling your family will love most.
Quiet Bunny
1 490 ₽
Quiet Bunny comes when you long for calm and silence. He never hurries and seems to slow everything around him. With him close, it becomes peaceful, and the world grows quiet for a while.
Botanic Bunny
1 290 ₽
Bunny in a meadow herb print with lace details and sleepy eyes.
Summer Bunny
1 390 ₽
Soft bunny in blue and yellow flowers with a little bow — full of warm summer vibes.
Rose Bunny
1 490 ₽
Delicate pink bunny with lace collar — a gentle companion made with care.
Moon Bunny
1 190 ₽
Moon Bunny appears when night falls and everything grows quiet. He gently warms and guards your sleep, staying close until morning. They say he keeps nighttime worries away and helps you rest peacefully.
What parents say
“Such a lovely toy — soft and beautifully made. Our child started falling asleep with it right away, now never goes anywhere without it.”
“Loved the idea with the fillings — you can swap them and pick by mood. The quality is excellent, everything neatly done.”
“Ordered the lavender one — the scent is light and gentle. It really helps unwind before bed. Our 2-year-old got attached to the bunny right away. He takes it to sleep and just carries it around the house.”